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Marketing Automation

Find the latest marketing automation news and product information in this topic section. Discover the definitions for marketing automation terms and find resources to help design a marketing metrics strategy. Learn about the top marketing automation technology vendors and their latest releases in marketing and technology news articles. Compare top marketing automation tools from vendors like SAP and Oracle and learn about the latest on-demand products. Discover how marketing automation tools can advance a marketing strategy, how to prioritize marketing efforts using technology and make the most of marketing investments.

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How Technology Is Costing Companies Billions


This is the story of a very expensive customer loyalty program that worked flawlessly for two decades only to be derailed by several remarkable misuses of...

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Protonotes : A New Tool for Collaborating with You


I get a lot of emails about stickynotes: art projects, new products, interesting tools. There’s a lot going on in the world of “small things that stick to other things.” But one thing is still missing: a simple, flexible tool for doing lightweight...

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